If you are an entrepreneur who has been interested in buying apps since quite some time, you will have definitely heard about the term “white Labeling”. So, what is this buzz about white labeling and how is it useful for a common business owner?
Let us take a look at what the word really means and how it can be a very useful feature to have when it comes to starting your own app based business or giving your existing business a big digital boost.
What does the term “white label app” mean?
These are just like your normal apps that are developed by a company which specializes in White label apps. The process of white labeling refers to the complete rebranding and over hauling an existing app such that the app only has the name of the owner of the app and not the company that built it.
To explain this further, let us take an example. Say a company X builds and app and a company Y wants to buy it. The existing app has X written all over it but when Y buys it, he obviously wants his name everywhere on the app. So, Company X rebrands the entire app with Y’s logo and brand name and the final app looks like it completely belongs to Y without any trace of X.
When such apps are developed, they can be sold multiple times under different brand names with individual licenses.
Why to People Prefer White Label Food Delivery Apps?
The food delivery system has received tremendous popularity in the recent past. As more and more people have come to understand the food market the business is increasing at a never before rate. However, having a multi brand grub hub clone will not only confuse the users, it will also dissolve any possibility of the app owner themselves in establishing their own identity.
A white label app will make it absolutely easy in terms of brand recognition. It will give the brand a definite opportunity to shine as a unique service with its own set of features that are branded and marketed as their own.
Usually, when companies look for white label solutions, these are the things they want:
What are the advantages of choosing a white label food delivery app?
There are quite a few advantages of going for a white label food delivery app. The top two advantages are:
Very low investment
The biggest advantage of white label food delivery apps like Grubhub is that it is based on a pre existing app. This is why the investment in terms of research and development is practically null. Since there is an existing app working on that model, you are already aware of its usability and market response towards it. Picking a white label app therefore gives you all the advantages of having an app while not really spending too much.
Quick turn-around time
When you make an app from scratch, you will find that it takes really long to develop it. An app which is based on real time requirements may take anything upto 2 to 3 years to build completely. However, when you go for a white labeled app it is in a ready state.
Since the application has been built already, the wait period is practically nil. The apps are in ready condition so the only time taken to ready it for you is the duration needed to white label it for you. This usually takes around 3 to 4 working days. This means that you can have your app ready for launch in 3 days and get cracking!
Quick market reach
With a white label app, you aren’t really reinventing the wheel. People have used an app like yours and pretty comfortable with how it works. This makes it extremely easy for a company to introduce them to the crowd. Since usability is not a problem, people can easily be converted to loyal users for your particular brand.
Quality Assessment already taken care of
When you release any new product in the market, there is a very important step of quality assessment and quality checks. Without these steps, you can’t really roll out a live app in the market. But how do you know that your app is ready for the people unless you roll it out?
Quite a conundrum, right? Not really. When you buy a white labeled application, you basically get an application that has been tested by hundreds of people already. Since the app is a cloned app developed from an original application, it just means that people have had exposure to that system and that flow.
If there were any problems, then they would have been taken care of by the primary application itself. You don’t have to engage in understanding what possible snags an application can have. This is the perfect way to launch your app.
On the whole, when it comes to white label food delivery app like the Grubhub clone, it is always the best idea to go for a reputed company.
Jill is a technical writer & influencer for mobile & web world.